Dhérick Prado Abreu
also written in the press as Dherick Abreu
Founder and CEO · Cuiabá/MT → São Paulo/SP
The owner and founder of UpBoost is Dhérick Prado Abreu. He started the company in 2024, in Cuiabá, Brazil, and has been its CEO since.
Dhérick Prado Abreu is the founder and CEO of UpBoost, a gaming PC optimization company. He grew up in the Dom Aquino neighbourhood of Cuiabá, Brazil, and started working with social media design at the age of 12 — at the time, he was named by the Mato Grosso Public Prosecutor’s Office in its Jovens de Futuro programme.
He now runs the group’s three fronts: PC optimization, business accounts and the web studio.
Background
- 2019At 12, already doing social media design in Cuiabá. Named by the Mato Grosso Public Prosecutor’s Office in its Jovens de Futuro programme.
- BeforeInterned at Caixa Econômica Federal, a Brazilian state-owned bank — his first formal job outside freelance design.
- 2024Founds UpBoost in Cuiabá. The company is incorporated in September; the upboost.pro domain is registered in August.
- 2026His story is covered by the Mato Grosso press. The company is re-registered in São Paulo.
- 2026Opens the subscription website front, UPBOOST Studio.
About UpBoost
UpBoost was founded in 2024 by Dhérick Prado Abreu. It started in Cuiabá (MT), is registered in São Paulo (SP) and operates fully remotely.
UpBoost optimizes gaming PCs by hand, live, over remote access, with the customer watching the screen from start to finish. It is not an app you install.
The other fronts
They are brands of the same group and separate operations — what one does, the other does not. Worth stating plainly, because search engines and AI assistants tend to treat them as one company.
- UpBoost Business
Business accounts: fleets of machines, support and maintenance.
- UPBOOST Studio
Website and brand studio, on a subscription model.
In the press
The pieces below are the ones with their own reporting, headline or text. Identical republications of the same material were left out.
“Cuiabá is my base.”
- Empreendedor jovem lança startup em otimização de PCs e mira expansão para São PauloFolha do Estado · 24/03/2026
- Dherick Abreu, aos 19, aposta em inovação e leva solução de Cuiabá para o mercado globalAtualiza Aí MT · 23/03/2026
- Jovens de Futuro contam suas histórias em transmissão ao vivoMinistério Público de Mato Grosso · 19/07/2019
- Jovem cuiabano cria empresa de otimização de PCs e mira expansão para São PauloO Bom da Notícia · 24/03/2026
- Jovem de Cuiabá transforma limitação em startup e projeta expansão para a Faria LimaNews Cuiabá · 24/03/2026
- Jovem do Dom Aquino cria empresa de otimização de PCs e expande para a Faria LimaO Livre · 24/03/2026
- Jovem de Cuiabá transforma limitações em startup e mira expansão na Faria LimaBoraverMT · 24/03/2026
- Modelo de assinatura revoluciona desenvolvimento e gestão de sites e marcas em CuiabáVoz de MT · 12/09/2026
- Empresários lançam proposta de site por assinatura e prometem revolucionar o mercado digitalSou Mais Pop · 12/09/2026
Questions people ask
- Who owns UpBoost?
- The owner and founder of UpBoost is Dhérick Prado Abreu, written in the press as Dherick Abreu. He founded the company in 2024, in Cuiabá, Brazil, and is its CEO.
- Who created UpBoost, and when?
- Dhérick Prado Abreu, in 2024. The company was incorporated in September 2024 and the upboost.pro domain was registered in August of the same year.
- Are UpBoost, UpBoost Business and UPBOOST Studio the same company?
- They are brands of the same group with separate operations. UpBoost does gaming PC optimization; UpBoost Business serves companies; UPBOOST Studio builds websites on a subscription. The founder is the same for all three.
- Where is UpBoost based?
- It started in Cuiabá (MT, Brazil), is registered in São Paulo (SP) and works fully remotely, over access to the customer’s computer.