Privacy Policy

UpBoost, registered under CNPJ 57.482.889/0001-08, is the controller of the personal data processed on upboost.pro and in the provision of its services. This policy explains what we collect, why, who we share it with, how long we keep it and how you exercise your rights.

To contract and deliver our services, we collect the data you voluntarily provide:

• Full name
• Email address
• Phone number
• Instagram username (when provided)
• CPF (Brazilian tax ID)

We use this information to:

• Identify you as a client
• Formalize the service contract
• Communicate with you during the session
• Organize technical support
• Comply with legal or regulatory obligations

If you subscribe to our newsletter, we use your email to send the content.

If you request a free analysis or contact us through one of our forms, we answer your request. The forms also have an optional, unticked box for receiving a finite series of emails with content about PC performance and about our service. Ticking that box is not required to talk to us, and without it those emails are not sent.

In either case you can opt out whenever you want, through the unsubscribe link at the bottom of every message. Opting out does not cancel the support you asked for.

If you create an account in our panel or join the partner programme, we also process the registration and sign-in data needed to keep that account.

During the optimization session, with you watching, technical data from your machine may be analyzed, such as operating system version, hardware specifications and performance metrics.

This information is used only to diagnose and carry out the optimization. It is not the same as the website browsing data described in the next section.

When you visit upboost.pro, we record technical information about your browsing in order to understand how the pages and tools are used. We may record:

• the type of interaction — opening a tool, finishing a test, clicking a contact button or opening a plan summary
• the path of the page visited, without anything that comes after the address
• the page language, the date and the time
• a random tab identifier, created in your browser and not linked to your identity, used to group the actions of a single visit
• the page through which you entered the site and the moment the visit began
• the name of the referring site, when you arrive through an external link — never the full address
• campaign parameters present in the link you used
• where applicable, the plan you looked at, the add-ons selected, the amount and currency configured on screen and whether a coupon was applied, at the moment you are sent to WhatsApp
• where applicable, which free tool was used and a category of the outcome, such as "completed" or "not identified"

What it is for: understanding which pages and campaigns bring contacts, which content is useful, which tools are used and where people run into difficulty. We analyse these records in aggregate, to identify patterns and trends — we do not build profiles of individuals.

Part of this measurement happens on our own infrastructure and part through a third-party audience measurement service, which receives information equivalent to that described above and processes it under its own policies.

What we do not do with this data: we do not record your name, email, phone or any data that directly identifies you; we do not store your IP address alongside these records; we do not collect full information about your browser or device; we do not use fingerprinting techniques; we do not keep the full address of the referring site; we do not use this data for targeted advertising and we do not combine it with data from other websites. Contact and purchase-intent events are also sent to Meta when — and only when — you accept advertising cookies, as described in the next section.

Free tools: the tests available on the site calculate their result inside your own browser. Your graphics card model, your mouse DPI, your monitor refresh rate and your reaction time appear only to you and are not sent to us. We record only that the tool was used and whether it reached the end.

On your first visit we show a notice with two options of equal weight: accept or decline.

If you accept, we load the Meta (Facebook) Pixel, a third-party technology used to measure the results of our ads and reach similar audiences. In that case, Meta receives data about your visit and processes it under its own policies.

If you decline, the Pixel is simply not loaded, and nothing is sent to Meta.

The browsing records described in the previous section do not depend on this choice, because they are not used for advertising or to build profiles.

What the site keeps in your browser:

• the visit identifier, which exists only while the tab is open and disappears when you close it
• where your visit came from — the page you landed on, the site you came from and the campaign parameters in the link —, also only while the tab is open
• your choice about advertising cookies, saved until you erase it with the button below or clear your browser data
• if you arrived through a referral link with a coupon, the coupon code, kept in a cookie for 30 days so the discount still applies when you come back
• the language you chose, kept for up to one year so the site opens in the same language
• if you filled in a contact form, the data you typed is saved on your own device so you do not have to type it again. It stays until you clear your browser data

You can change your mind at any time. The button below erases your choice and makes the notice appear again. From then on the Pixel is no longer loaded; to request deletion of what Meta has already received, contact us through the channel at the end of this page.

As happens on any website, the servers that deliver the pages receive your IP address — that is what allows them to answer your request.

Technical connection data may be processed temporarily for security, abuse prevention and rate limiting. The IP address is not stored in raw form in the browsing records, and the control used for this protection is kept separate from them, without allowing any association with your browsing. That control is discarded within two days.

We adopt reasonable technical and administrative measures to protect data against unauthorized access, loss, alteration or improper disclosure.

UpBoost does not sell or rent personal data. Apart from the situations below, we do not share your data with third parties:

• compliance with legal or regulatory obligations
• responding to requests from competent authorities
• protection of the company's or the client's rights

To operate, the website and the services rely on providers that act as processors and handle data only under our instructions:

• hosting and infrastructure providers, which deliver the pages and keep the site online
• storage providers, where the records described in this policy are kept
• communication service providers, for sending emails and managing the contact list
• external media providers, which host part of the images shown on the site

In addition, Meta (Facebook) receives data through the Pixel, and only if you have accepted, as described in the previous section.

International transfer: some of these providers are based outside Brazil, so part of the data may be processed abroad. We choose providers that offer adequate protection guarantees and require them to process data only under our instructions.

The browsing records described in this policy are automatically deleted after 180 days. The deletion is carried out by a daily routine and does not depend on any request.

Data provided by clients for contracting and delivering the service is kept for as long as necessary to serve them and to comply with legal obligations.

We process personal data in accordance with the Brazilian General Data Protection Law (Law No. 13,709/2018). Each purpose has its own legal basis:

• Contracting and delivering the service, and responding to requests you make through our forms — performance of a contract or of preliminary procedures, at your request (art. 7, V).
• Newsletter — your consent (art. 7, I), which you may withdraw at any time.
• Email series with content — your consent (art. 7, I), given by ticking the box on the form. Ticking it is optional: your contact request is handled either way.
• Technical operation of the site, security and abuse prevention — legitimate interest (art. 7, IX), limited to what is strictly necessary to keep the site online and protected.
• Measuring use of the site and its tools, including where the visit came from — legitimate interest (art. 7, IX). We use the data only to identify patterns and trends in aggregate, without cross-referencing other tracking mechanisms and without building user profiles.
• Advertising through the Meta Pixel — your consent (art. 7, I), given in the first-visit notice and revocable at any time.
• Compliance with legal obligations — art. 7, II.

When we process data based on legitimate interest, you may object to that processing through the channel indicated at the end of this policy. One honest note about browsing data: because it is not tied to your name, your email or any permanent identifier, we cannot locate your visits from a request — and, for the same reason, those records are not used to make decisions about you individually. They are deleted within the period described above.

The LGPD grants you, at any time and upon request, the right to obtain from UpBoost (art. 18):

• confirmation that we process your data
• access to the data
• correction of incomplete, inaccurate or outdated data
• anonymization, blocking or deletion of unnecessary or excessive data, or data processed outside the law
• portability of the data to another provider, under the national authority's regulation
• deletion of data processed with your consent, except where the law requires it to be kept
• information about who we share your data with
• information about the possibility of not consenting and what happens if you do not
• withdrawal of consent

You may also object to processing based on legitimate interest and file a petition with the Brazilian National Data Protection Authority.

To exercise any of the rights above, ask questions about this policy or object to a specific processing activity, write to support@upboostbusiness.com.br.

We reply at no cost to you. If we need more information to locate your data or confirm your identity, we will ask only for what is necessary.

This is UpBoost's official channel for data protection matters, and it is where we handle the requests provided for in the LGPD. You may also file a complaint with the Brazilian National Data Protection Authority.

Last updated: 9 September 2026.